Few will argue with the fact that bras are cool given their actual purpose. Especially men! But, could bras get any cooler? Well, some creative folks over at Triumph seem to believe so. Triumph International is a widely known (operates in 120 countries around the world) underwear manufacturer that was founded in Germany back at 1886. Apart from regular bras, they also come up with some really bizarre ideas which aren’t exactly the type of lingerie an ordinary woman has in her drawer.
It is kind of a tradition for the company to bring to life those bizarre ideas once or twice every year. They say their bras reflect social trends and as you’re about to find out, they do have a point. Of course, all but one of following lingerie were meant as a PR stunt; clearly not for sale. Unless you’re Lady Gaga…
10 Support Japan Bra
This odd lingerie set was created for the two month anniversary of the 11 March, 2001 quake and tsunami that caused severe damage in Japan. It is a two piece set that delivers encouraging, sympathy messages from 54 company employees in 36 countries. The messages are shown in the employees’ native languages (they were not translated to Japanese) and they are accompanied with the flag of the nation of origin. China, Indonesia ,Greece, Russia, Germany, France, Switzerland to name a few. A message from China reads “Those who have already left us let us know life is so fragile, and those who are alive let us know life is so strong.” The company model in the picture is the 20 year old Hikaru Kawai from the hard-hit Sendai . At the release event, she said “I hope to help lift the spirits of people in the devastated areas”.
9 Quit Smoking Bra
A good number of companies have launched campaigns based on the “quit smoking” theme, but this is probably the most weird of all. This isn’t just a themed bra though. According to Triumph, the bra releases scents of lavender and jasmine. The former has soothing properties and the latter, creates a rather unpleasant flavor when combined with cigarette smoke, helping the female smoker to quit the nasty habit…
8 Jury System Bra
This gold bikini, named “ Jury System Bra” was inspired by the image of Lady justice. Yes, Princess Leia has probably nothing to do with it! It was released in Tokyo on November 6, 2008 in order to raise public awareness about the new jury system that started on May 21, 2009.
The campaign girl in the photos is the 19 year old, Hiromi Nishiuchi.
7 Welcome To Japan!
A tour bra that talks and promotes sightseeing! I don’t know about you but I can’t think of a better welcome to Japan. Or any other country for that matter! The tour guide bra was presented in Tokyo on November 10th, 2010 to celebrate the increase in tourism the country was experiencing at that point. The bra was presented in public at the same time the APEC Summit was taking place in Yokyohama.
The dark blue underwear set was inspired by a tour guide uniform and has a variety of features. Firstly, the bustier has three gold buttons which greet visitors in English, Chinese and Korean when pressed. It also has a transparent plastic pocket to put postcards and removable push-up pads; representation of the country’s tourist attractions, such as the Mount Fuji and the Sensoji Temple’s Kaminarimon Gate in Asakusa.
The bustier comes with a matching miniskirt which comes equipped with the map of Japan on the backside. The map can be unfolded of course!
Talk about good use of technology!
6 No! Shopping Bag Bra
This Eco-friendly shopping bag bra was introduced in November 2006. What’s really cool about this one is that it can actually be transformed into a shopping bag. And if you wonder how on earth is that possible; the bra is equipped with padded cups that convert the bra into a reusable shopping bag when removed. Definitely a bizarre way to carry your groceries around.
The bra itself is made from the Teijin Group’s ECOPET brand of polyester fiber which has been recycled from plastic bottles through the company’s patented EcoCircle recycling system.
This is the only bra in the list that’s available for purchasing. One could get the shopping bag bra in red, blue, green, yellow and pink.
5 The Chopstick Bra
Another environmental-friendly bra from Triumph. What now? A bra with a pocket to carry reusable chopsticks? Deforestation is a major problem in Japan and the disposable chopsticks market is one major cause of that happening. Hence the idea of the reusable chopsticks bra. One could think of better places to carry the chopsticks around though, am I right?
4 Growing Rice Bra
Just when you thought it couldn’t get any weirder. The basic concept behind this bra is, you guessed it… rice farming. Yeah, you can grow your own rice in bra cups! I guess female Farmville fans will find this one appealing! The bra can grow rice anywhere, anytime. Hm, there’s a sentence I thought I’d never say…
3 Solar Powered Bra
How about a bra that gathers solar power and has the ability to power small appliances like a toaster or charge your mobile phone? The Solar Powered Bra was introduced by Triumph in Japan on May 14, 2008 and does just that, among other things… The bra comes with a screen that displays an appropriate message when harnessing energy and get this… it’s equipped with pads, designed to hold your drinks so that you don’t have to use disposable plastic bottles and cans. Environmental awareness above all, right?
2 Nice Cup in Bra
I bed you didn’t know that Japanese women “dig” golfing. Triumph took advantage of that trend and presented the Nice Cup In Bra, a bra featuring a corset garment that serves as a 1.5 METER (!) putting mat when removed. It gets better! When the wearer unfolds the bra and manages to sink a putt, the bra will yell “Nice one!”…
1 Husband Hunting Bra
What could possibly a man want more than his girlfriend wearing a bra with a countdown cloak, anxiously waiting for an engagement ring to be placed into that heart-shaped slot? Sounds more like a nightmare made in Japan, does it not? They named the bra accordingly of course: “Husband Hunting”. The countdown, which is set by the wearer, stops when a ring is placed into the bra and is followed by the wedding march… Who said anything about pressure?
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I have never seen any of these bras in the triumph bra catalouge.